SEO / Digital Marketer Jobs at THE EMPLOY AFRICA GROUP in Durban, KwaZulu-Natal

Published 3 months ago

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THE EMPLOY AFRICA GROUP company opens jobs for SEO / Digital Marketer positions in the KwaZulu-Natal region. The type of work we provide is Full-time.

The criteria for the employees we need are having Marketing and Sales skills with Mid-Senior level experience, as well as employees who are honest, disciplined and responsible.

The Headhunters company itself is engaged in Outsourcing and Offshoring Consulting, of course if you are interested in applying for this company, you can register immediately.

Job Information

Company:THE EMPLOY AFRICA GROUP
Position:SEO / Digital Marketer
Region:Durban - KwaZulu-Natal, KwaZulu-Natal
Job Function:Marketing and Sales
Seniority Level:Mid-Senior level
Employment Type:Full-time
Industry:Outsourcing and Offshoring Consulting

Job Description

Employ Africa is looking for an SEO / Digital Marketer to join their busy team.

WEBSITES DEVELOPMENT & SEO MANAGEMENT

  • Objectives
  • Increase organic traffic, search ranking, and optimise search visibility.
  • Increase back links to affiliate sites.
  • Increase CTR and reduce bounce rate.
  • Ensure plagiarism does not occur across different company web sites.

Duties and Responsibilities

Responsible for website development.

  • Create website layout using WordPress interface.
  • Create front end design and develop website content.
  • Assess and monitor responsiveness on all mediums including mobile and optimise content to maximise speed.
  • Install and check security measures on the site.

Responsible for developing and implementing effective search engine optimisation strategies.

  • Plan, develop and implement an SEO strategy to maximise organic search and ROI.
  • Identify buyer persona to better target identified audiences.
  • Collaborate with web developers and marketing team to understand reach.
  • Identify and set key SEO KPI’s.

Responsible for monitoring performance and ongoing SEO optimisation.

  • Manage website analytics platforms (google analytics) and ensure proper usage.
  • Monitor and track reporting on traffic, ranking, and conversions.
  • Monitor redirects, click rate, bounce rate, and other KPI’s.
  • Identify problems and deficiencies and implement solutions.
  • Make improvements to processes and optimise productivity.
  • Keep abreast of latest SEO and digital marketing changes, trends, and best practice.

Responsible for creating and editing content to include popular keywords.

  • Regularly perform thorough keyword research and identify content gaps to target.
  • Create short content blurbs for landing pages as needed.
  • Gauge success of content using analytical tools.
  • KPA: DIGITAL MARKETING
  • Objectives
  • Increase the number of qualified leads.
  • Identify opportunities to increase ROI, increase organic reach and reduce marketing spend.
  • Proactively identify opportunities to convert qualified leads into business.
  • Create a sales funnel to increase conversions.
  • Duties and Responsibilities

Responsible for implementing the digital media marketing strategy.

  • Implement a social media marketing plan.
  • Create a social media strategy that resonates with the corporate branding.
  • Research social media trends and ensure alignment with these trends.
  • Set targets for shares, likes, and comments and measure campaign performance.

Responsible for creating and managing social media campaigns.

  • Come up with fresh content ideas and create relevant content.
  • Initiate, schedule and manage social media campaigns.
  • Interact with followers, customers, and stakeholders through social media platforms.
  • Work within the marketing budget and report on progress made.

Responsible for building a social media presence by maintaining a solid online presence.

  • Build brand awareness by engaging relevant influencers.
  • Manage online community to ensure respectful and appropriate engagement.
  • Respond to comments on all accounts.

Responsible for creating and driving publication and email campaigns.

  • Identify publication and email marketing campaign and content ideas.
  • Initiate, schedule and manage marketing campaigns.
  • Build and manage publisher relationships to optimise free exposure and reach.
  • Work within the marketing budget and report on progress made.

Essential Knowledge

MS Suite, WordPress, CSS, photoshop, Illustrator, Adobe Suite, Premier Pro, Google Ad Words SEO tool kit knowledge, Bing Ad Words, Google and Bing Analytics, SEM Rush or similar

Desired Skills

  • Digital Marketing
  • Information Systems
  • SEO Best Practices

Benefit

  • Comfortable environment
  • Taught when starting work
  • Salary bonus if there is overtime

Job Application Information

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Company Information

THE EMPLOY AFRICA GROUP

The Employ Africa Group is an international corporation that specializes in providing dedicated and reliable recruitment and staffing solutions to industry leaders in Africa and abroad. We also provide specialized recruitment services with a focus on industries such as engineering, ICT, medical, human resources and finance-related functions. Our recruitment mission is to find and retain high-quality talent and provide the best possible service to our clients throughout the process. We are proud to claim that we have successfully placed thousands of candidates in the African job market over the years.

We believe in using our extensive experience and knowledge to provide value to our clients and candidates who trust us to deliver. Our team of experts are always up to date with the changing demands of the job market and dedicated to finding the right fit for both employers and job seekers. We use innovative and comprehensive recruitment solutions including professional resume writing, employer branding and promotion, job postings, virtual career fairs, and a variety of placing methods. This allows us to match top talent with the perfect career.

Our wide-ranging services make us a one-stop shop for employers and job seekers alike. Our professional qualifications such as CIPD, Prince2, and ISO9001:2015 certifications coupled with our international experience allow us to maintain the highest standard of operations and provide the very best in customer service. Our mission is to contribute towards Africa’s growth by driving employment and providing the best talent to our clients.

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